sounds interesting, but

who actually needs transpromo?

for example...

A home shopping catalogue. An online music store. Car manufacturers, wholesale suppliers, paper suppliers... the list goes on and there is no minimum size a company should be. Large or small, if your company sells products to consumers, you will be sending out bills every month. All companies should be making the most of the consumers attention, while they have it. They look at your bills! They are paying attention.

paper supplier case example

Lets say for example, you are a paper supplier. You supply paper to print manufacturer's, copy shops and stationery shops nationwide, maybe even internationally. Your current invoices are standard black print on white stock. If you're really hip and groovy, maybe you even have pre-printed stock of invoice paper, with a nice colour logo at the top.

Maybe you've already gone the extra mile, and all your invoices are printed in one run with variable data that you supplied to a secure print facility. If so, you're already heading in the right direction. But a lot of black text is boring, and even more white space is simply a waste of paper.

Point number two. You are already promoting, right? Along with your monthly bills, you send a nice promotional flyer in the same envelope. These flyers have been beautifully designed and printed in full colour, on both sides of a thick glossy paper. Looks great, and your marketing team are all whoops and cheers. A pat on the back to them.

But who notices? What do you normally do with these inserts? You open the invoice, the insert falls out. One hand reaches for it and throws it in the bin, while the other hand holds the invoice you are closely inspecting. You don't even notice the advertising or special offers. Waste of time. Waste of money. 

So your consumers throw your promotional flyers in the bin and go straight to the invoice. Hmmm. So what do you do? Of course... place the promotional marketing on the invoice! Genius!

'True' transpromo solutions go even further. Why not take your client database and use the information to send personalised and targeting messages based on, for example, spending patterns. Chesney's Copy Center has been ordering loads of 80gsm white bond. In fact, that makes up 75% of their purchases. At print stage, the computer/printer/software knows that small snippet of information, and places an advert for 80gsm white bond... "order so much, get this free". It's virtually guaranteed to get your clients attention!

Downloadable colour pdf case study available soon to all directory members