could somebody please tell me

Where have you been!?

If you don't already know, Transpromo contains two main elements; transactional print and promotional marketing... then you just add a little bit of oo-la-la on top!

So what does that mean? In layman's terms, it's all about combining your monthly outgoing bills with your posh, full color, marketing pieces. Cute idea, huh?

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1+2+3 = transpromo

With the help of a 'clued-up' transpromo seller, be it a print distributor or full service provider, businesses of all sizes can take their existing transactional documents, for example bills, statements, account summaries etc, and turn them into colourful marketing pieces. Simply by adding these three key ingredients together.

The thought behind the idea is that, generally, consumers are more likely to pay attention to their bills because they contains information that's important to either their business or personal finances. What better time to throw in a bit of promotion, then when you have your clients undivided attention!?

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The key concept for the future of transpromo is what Kodak have labelled as a 'white paper' philosophy.

The white paper philosophy is based on the idea that, in the not too distant future, our bills and statements will start out at one end of the print run with a white sheet going into a color digital printer. What comes out the other end in a matter of moments, is a personalised bill, in full glorious color, with targeted marketing messages based on client spending patterns. Sounds to good to be true?

Read more about each element in the navigation to the left.